About the book: Building a business is much like building your life: it takes courage, determination, and not a small amount of inspiration and strength against adversity. To become fully actualized in business or life, you must identify your three primary truths: What do I love? What do I know? Is it time for me to shine?

From selling seashells by the seashore to serving in the Cold War to founding a company committed to developing a world-changing medical device, serial entrepreneur Bill Rader shares a rich odyssey—a blend of business triumphs, lively adventures, and personal tragedy—that helped him define his purpose through what he calls “the Venn.”

The Venn Effect will help you find your roadmap, refine your personal goals, and avoid common entrepreneurial pitfalls. Fast-paced and easy to read, it draws you in with real-life stories that are both humorous and deeply thought-provoking. Use the Venn process to motivate yourself toward your primary truth and personal inspiration. Let the Venn be part of your life!